Today I was published by the American Marketing Association. Woo hoo!
Please take a moment to check out the article "Lane Bryant: Creating a Body Positive Customer Experience" written by my Schulich MBA colleagues and I. All about a topic very close to my heart, the creation of positive body experiences in the fashion industry and the possibility of doing social good while impacting the bottom line. We specifically focused on the Lane Bryant #PlusIsEqual campaign which aims to create equal representation for women of all sizes in the media.
This article was written for the Schulich School of Business "Customer Experience Design" class taught by Professor Markus Giesler and Professor Ela Veresiu. You can find out more about the #CEDesign class here.